Social Media Marketing Tips

November 30th, 2011 | ecommerce , Social Media | 0 Comments ยป

If you operate an online business today, many of your customers, despite their gender, economic status or age, are probably very active in social media sharing and social networks.

  • Facebook users are averagely aged at 37, with 61% of them being either older or middle-aged
  • social users between the ages of 18 and 24 do not dominate any social networking site
  • females and males are almost at par in terms of how much they use social networking sites

Chances are that you will miss out on marketing your online business if you do not know which social networking channels your potential customers spend most of their time using. In recent days social networking sites are among the fastest ways that any online business can acquire new customers.

To help you out, here are some tips that will help you use social networking sites to the advantage of your online business.

First, you need to know what your competitors are doing.

Whether you need to take your efforts and social media marketing up a notch or are new to this area of marketing, you should make use of competitive intelligence. This means that you need to take time evaluating what your top competition is doing on social media. This should include:

  • what social sites they use
  • the types of content that they publish on social media sites
  • the number of views and/or followers that they have on the site
  • take note of the programs, events, and/or products they promote using social media

To get more ideas on what works well with social media marketing, take a look at what other successful online businesses in other niches are doing.

Follow Your Customers

In order to effectively market your online business using social media, you need to choose the right social conduits to market yourself. To do this, it’s a good idea to ask your existing and potential clients what social media websites they like to use. In addition to this, you may use tools that will help you monitor social sites and give you an idea of how your brand is viewed. These could either be free tools such as Trackur or Social Mention. For more robust results, you can also use commercial tools such as Radian6.

Don’t Over Promote

Yes, the main aim of your online business is to sell a certain product or service however, this does not mean that you should push promotions and products on your customers. Your social media marketing strategy needs to cover a broader number of techniques than simply trying to promote offers. By including some amount of significant engagement with your potential clientele you are most likely to experience success.

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