Search Engine Optimisation
With over 60% of Australia’s population online, it’s now more important than ever to be on the top of the search engines for your terms. In the last 12 months, 6.7 million Australians shopped online, and many more search online for a service provider or product.
Search engine marketing and SEO is an even-changing field, and you need an expert who keeps on top of the latest trends and changes. These days, it’s vital to be on page #1 for your keywords, to attract consistent traffic, leads and sales.
SEO is about far more about being on the ‘top of google’ – if anyone guarantees you a #1 ranking, make sure that it’s a keyword that is actually searched for and will convert well for your business. That guaranteed position is usually your own business name, or something that there is so little competition and searches for, you would not get any click-throughs.
So how do we help with your small business SEO?
Before we do anything, multimediART will perform keyword research on your market, to find you a minimum of five search terms that will really work for you. These terms will match your products and services, and already have people actually searching for them in Australia. We then optimise your website for those terms, making sure your site is primed and ready to start the off-page SEO process. There is little point starting to gain backlinks if your site is not ready to receive that push, and this is where a lot of cheaper providers fall down.
If we cannot access your site, detailed instructions will be provided for you to give to your web developer.
After your site has been primed for your chosen keywords, we start on a monthly SEO plan that suits your business and budget, ensuring that you’ll rise and then remain at the top of the search engines for those terms. Our plans have no contracts, but to receive the full benefit of SEO, a minimum of three months commitment is advised, as search engines can take some time to analyse and update their rankings. SEO should be viewed as a long term investment that avoids costly advertising fees and cost-per-click programs for life.
If you already have keywords you’d like to rank for, please contact us to find out which package is best suited to the level of competition for your keywords. If you don’t have some in mind, that’s fine. All our SEO packages include FREE keyword research. We’ll find you 5 keywords specifically for your business compatible with your chosen SEO package.