Marketing Using your Facebook Fan Page

If you’re yet to integrate a Facebook fan page into your online marketing strategy, then you definitely need to get a Facebook fan page now! Facebook is more widely used than a lot of small businesses know, and not just by teens either.

Here are some of the statistics:

  • Half of all the active Facebook users log into their accounts every single day
  • The average Facebook user spends about 55 minutes a day
  • Facebook has approximately 350,000,000 users
  • Facebook users are averagely aged at 37, with 61% of them being either older or middle-aged

With these figures to consider, it is hard to think of a reason why your business should not make use of Facebook. In addition, Facebook and other social media is now being used as part of your Google rank, making it an essential online marketing tool.

To help you come up with a most effective way of marketing your Facebook fan page, here are tips to keep you at the top of your game.

Always Keep your Content Fresh

By updating information on your website, you increase your chances of having repeat traffic. Updating website content does not require a lot of effort, it can be a blog post or a quick status update. As a way to market your business online, you should take advantage of not only your Facebook fan page, but also try integrating other social media tools such as twitter or photo sharing sites. This is highly possible and effective with very little effort. For instance, you should:

  • update blog posts on your Facebook wall occasionally by making use of tools such as Pingomatic
  • setup widgets for Flickr and your YouTube channel to automatically add posts onto your Facebook wall

Interact with New Traffic

For first-time potential clients who will be visiting your Facebook fan page, the wall might seem a bit exclusive and intimidating. For this reason, it is extremely important that you try and interact with these new customers. I recommend that you direct new customers to a landing page that has key information about your products and services. You can then ask them to become members of your Facebook fan page.

Offer your Fans an Incentive

There many incentives that businesses can use to grow their fan base. These are used to entice Facebook users to become your fans. For instance:

  • exclusive coupons for products
  • weekly special that will be promoted on your fan page
  • providing free shipping for your Facebook fans

Having a contest on Facebook

One way to increase value to your Facebook fan page is by providing incentives to fans. One such incentive is by having a contest on your Facebook page for your fans. However, you need to be familiar with Facebook guidelines regarding contests on fan walls before initiating such a contest.

If you’re not sure how to take the next step with your Facebook fan page, you can order a Facebook Marketing Plan for your business here. For $50, you’ll get a full report on your Facebook fanpage, including 10 posting ideas for your business and a weekly schedule to help you plan your facebook marketing.

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